Advertisers looking for integrated marketing campaigns which combine branding, qualified traffic and/or direct response can choose from a wide variety of sponsorship opportunities with Sports Fans of America Association. Win-win relationships will be established for future sponsorship opportunities with various major organizations within specific industries to fund various fan programs which will increase the organization’s membership base and promote the sponsor’s affiliation with our organization and consumer base of 88 million in the United States. Sports Fans are a very passionate consumer base as evidenced by the NFL, NASCAR and other professional, collegiate, high school and youth organizations. Get the Fans on your side of the Sports Arena with a Sponsorship Program with Sports Fans of America Association. Join the Revolution in Sports Today! We represent the interest and buying power of the FAN! Based on your goals we can provide you with a tailored sponsorship campaign.

About the Organization
Established in 1997
Recently Recognized by USA Today, Fox News, ABC News
Over 800,000 Members
The Only National Sports Fans Advocacy Group
The #1 Sports Fan’s Portal on the Net
Visited online by over 62 Million with no Advertising
High Search Engine Listings on the Internet (#1 in Google – Sport
Fans) Mission Statement "
Improving the Quality of Sports from a Fan’s Perspective
Demographics
81% Male and 19% Female
30%=<20, 38%=25-38, 23%=35-49, 8.5%=50+


About the Fans
Estimated 88 Million Sports Fans (Consumers) in the United States
alone
$200 Billion spent in the Sports Industry last year (est. by the
Sports Business Journal)
A Very Passionate and Loyal Consumer Base
A Need and Want to be Represented and Respected
Fans will Purchase Products/Services if Associated with a Cause they
Believe in


Why Sponsorship?
Sponsorship is the fastest growing form of marketing for the past
decade, outpacing the growth of measured media and sales
promotion each year.
Deepening Relationship/Communication with Consumer u
Heightened Visibility
More Cost Effective relative to Traditional Media Advertising
Shaping Consumer Attitudes

Why SFAA Sponsorship?
Image Compatibility (Associated with the Fans)
    -Audience Composition (desired demographic)
    -Ability to Incent Retailers (build store traffic)
    -Ability to Leverage (multi-brand involvement)
    -Ability to Impact Consumer sales (Fans loyalty to      Product/Association)
    -Exclusivity (ability to lock-out competition)
    -Continuity/Ability to Extend (potential long-term relationship/spin      offs)
    -Drive & Increase Sales through Association donation cause      (Visa/Olympics example)
Communicate Commitment to the Sports Fan Lifestyle
Cause Marketing – Joining the Cause and Concerns of the Fan’s
Association (Fans will buy if associated with a cause they believe in)
Men are more easily Influenced to Purchase SFAA Demographics =
81%-Male 19%-Female)
Differentiate Product from Competitors - Category Exclusivity
(Value-Added promotion that the competition can not duplicate)
Drive & Increase Sales through Association donation cause
Image Driven Tie – Brand Associated with Lifestyle

Current Program Opportunities
Win-win relationships will be established for future sponsorship opportunities with various major organizations within specific industries to fund various fan programs which will increase the organization’s membership base and promote the sponsor’s affiliation with our organization and consumer base of 88 million in the United States.

Regional Sports Fan Chapters
u as a whole or by locality

Awards Programs
Fan Friendly Franchise (Team) Award, Sports Fan of the Month/Year Award, Athlete of the Month/Year (Pro, College, High School, Youth)

Fan Polls, Ranking, Voting System
The Voting Booth, Fan’s Rankings, Opinion Polls, Fan Surveys

Sports Fan’s Stock Market
by a major on-line brokerage firm.

Sections/Categories of the Site
Sports Bar Directory, Fitness Club Directory, Sports Cards, Fantasy Sports, by Sport (Ex. Martial Arts)

Fan Contest
Fan of the Month, Ultimate Fan, Ultimate Tailgater

Sports Special Event
March Madness, College Bowl Games, NFL Draft

The Tailgaters Tour
by the auto/RV/Supermarket industry.

Sports Games
Trivia, Net Games, etc…

 

For Sponsorship Ad information, please contact:

Sports Fans of America Association, Inc.
Phone: 866-444-FANS
Email: sponsorship@sportsfansofamerica.com

HAVE A "FAN-TASTIC DAY!"

Copyright © 1997 Sports Fans of America Association.
All rights reserved.